The conference is designed primarily for public and media relations directors, communications officers, news bureau managers, writers, university relations vice presidents, assistant deans for external relations, and interested administrators from all colleges and universities. Other communications officers and interested administrators from these institutions are also welcome to attend.
National Higher Education Media
Reporters and editors from national higher education media will attend and lead sessions explaining how colleges and universities can interact effectively with them as they report on higher education issues.
Major media outlets that have attended in previous years include:
- The New York Times
- The Chronicle of Higher Education
- Inside Higher Education
- Wall Street Journal
- Washington Post
- USA Today
- National Public Radio
- Boston Globe
- Huffington Post
- Science News
- NBC's Today Show
- U.S. News & World Report
- Newsweek
- CNN
> See the full list of 2010 media speakers.