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WEDNESDAY, JUNE 23, 2010

7:00 a.m.–5:00 p.m. • Registration

12:30–1:45 p.m. • Rewriting Principles of Working with the Media

Dan Gillmor is a former San Jose Mercury journalist who is now a book author and new media advisor. He is director of the Knight Center for Digital Media Entrepreneurship at Arizona State University’s Cronkite School of Journalism & Mass Communication.

 

 

Jay Mathews is the veteran education columnist who writes “Class Struggle” for The Washington Post. His rating system for U.S. high schools, “The Challenge Index,” appears annually in Newsweek and the Post.

 

 

Jim Warren is president and publisher of The Chicago Reader and a print, online, and broadcast journalist. He writes a twice weekly Chicago-focused column for The New York Times.

 

2:00–3:15 p.m. • Concurrent Sessions


Effective Methods for Maximizing Social Media and Community Reporting

Tim Massie joined Marist College (NY) in 1994 and serves as chief public affairs officer. He is the official campus spokesperson and directs the college’s regional, national, and international media relations. He is a leading authority on using technology in media relations.

 

 

Kathrynne Skonicki is director of media relations at Lewis University (IL). Previously, she was a television producer and has won awards for feature writing, photography, and in-depth analytic reporting.

 

Applying Social Media Efforts to Your National Media Program

Kristine Maloney is director of national communications and media relations at the College of the Holy Cross (MA). She has directed its national media planning, overseen a website redesign, and conceived strategic content messaging.

 

 

Annemarie Mountz is assistant director of public information for Penn State University, which has 40 newswires and 600,000 subscribers. She previously worked extensively in radio and newspapers.

 

3:15–4:30 p.m. • Roundtable Discussions (includes beverage break)

Roundtable participants will discuss topics of their choice and share insights and information during this Wednesday afternoon session, which includes two seatings and a beverage break. All who register for the Preconference will receive an email in advance to sign up for their preferred topic(s). Participants will be assigned a table for the first seating and will be given an opportunity to stay or to switch to another table midway through the session.

 

Preliminary discussion titles (others will be added) include:


4:45–6:00 p.m. • Serving Webzines and Blogs

Chad Lorenz is home page editor of Slate online magazine. Before his appointment at Slate in 2007, he wrote for Washingtonian Magazine, Washington Post, Milwaukee Journal-Sentinel, and Detroit News.

 

 

Betsy Mason is science editor of Wired.com, which is listed consistently among Technorati’s Top 100 most popular websites. Wired Science is one of the top science news destinations on the web. Prior to joining Wired.com in 2009, Betsy worked as the science reporter for the Contra Costa Times in the San Francisco Bay Area.

 

 

Robert Morse is director of data research for U.S. News & World Report and has worked at the magazine since 1976. He develops the methodologies and surveys for the America's Best Colleges and America's Best Graduate Schools annual rankings. He is the author of Morse Code: Inside the College Rankings, a weekly blog that provides deeper insights into the methodologies and is a forum for commentary and analysis of college, graduate schools, and other rankings.

 

6:15 p.m. • Reception

Cash bar.