TUESDAY, JUNE 23, 2009
7:00 a.m.–5:00 p.m. • Registration
7:30–8:30 a.m. • Continental Breakfast
8:30–10:00 a.m. • Getting Coverage for the Institution
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John Finn is director of public information at The College of Wooster. He has coordinated media relations since 1999 and has succeeded in pitches to The New York Times, USA Today, Washington Post, Los Angeles Times, and Today Show. |
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Tysen Kendig is associate vice chancellor for university relations at University of Arkansas. He is the institution’s senior communications administrator charged with developing and implementing strategies to increase public support. |
10:00–10:30 a.m. • Beverage Break
10:30 a.m.–Noon • Understanding National Education Reporters
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Kim Clark, U.S. News & World Report’s senior education writer, is a veteran journalist with more than 20 years of experience. Before joining U.S. News in 1998, she wrote for Portland (Maine) Press Herald, Baltimore Sun, and Fortune. |
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Debra Rosenberg, named Newsweek’s assistant managing editor in 2006, oversees the magazine’s coverage of health, medicine, education, family, society, and ideas. She was deputy Washington bureau chief and White House correspondent from 1998 to 2001. |
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Claudio Sanchez is education correspondent for National Public Radio. He focuses on the “three p’s” of education reform: politics, policy, and pedagogy. His reports air on NPR’s award-winning news shows, Morning Edition, All Things Considered, and Weekend Edition. |
Noon • Lunch
1:30–2:30 p.m. • Crystal Ball Gazing: Future of the News Media
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Charles M. Madigan is Presidential Writer in Residence at Roosevelt University. He is well-known as a veteran Chicago Tribune journalist. He is an editor, writer, and author of the recent book, -30-: The Collapse of the Great American Newspaper. |
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Lee Thornton is a broadcast journalism professor and interim dean of the University of Maryland’s Philip Merrill College of Journalism. She is an award-winning NPR show host, former CBS News White House correspondent, and CNN program producer. |
2:45–3:30 p.m. • Public Policy and the Year Ahead
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Scott Jaschik, editor, is one of the founders of Inside Higher Ed, an online daily attracting more than 2 million monthly page views. He leads editorial operations that oversee news content, opinion pieces, resources, and interactive features. |
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Timothy McDonough, assistant vice president for public affairs of the American Council on Education, manages a communications program to enhance public understanding of higher education issues and has extensive experience with policy debates in Washington. |
3:30–4:00 p.m. • Beverage Break
4:00–5:30 p.m. • Approaching Network TV Shows
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Cory Charles is senior editorial director and executive producer for CNN International Guest Planning, where she is responsible for guest interviews seen around the world in over 200 countries. She came to CNN in 1990. |
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Callie Crossley, Emmy and Peabody award-winning television journalist, provides commentary on CNN’s Reliable Sources and public television’s NewsHour with Jim Lehrer. Bostonians know her for her weekly television work on WGBH-TVs Beat the Press. |
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Dee Dee Thomas became NBC’s “Today Show” supervising producer last December. “Today Show,” the first morning news and entertainment TV program in the world, began in 1952. It has been the highest-rated show of its kind since 1995. |
5:30 p.m. • Reception
(Sponsored by the University of Maryland)
WEDNESDAY, JUNE 24, 2009
7:00 a.m. • Registration
7:30–8:30 a.m. • Continental Breakfast
8:30–9:15 a.m. • PIOnet Review: What’s on Media Officers’ Minds?
The Internet listserv, PIOnet, is a forum for the discussion of professional issues related to media relations programs for public information officers (PIO) at higher education and research institutions around the globe. PIOnet communicators will share conclusions and trends from the past year’s online discussions.
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Brian Eckert, director of media and public relations at the University of Richmond, has spent 17 years in campus public relations. He also has worked as a newspaper reporter, travel writer, magazine editor, and radio-TV anchor, producer, and news director. |
9:30–10:45 a.m. • Communicating Effectively During the Economic Crisis
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Megan Culhane Galbraith is director of communications for The State University of New York’s 64-campus system. Previously, she has held positions in sports information, media relations, and communications at Lehigh, Cornell, Siena, Rensselaer Polytechnic Institute, and The Sage Colleges. |
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Sanford J. Ungar became the tenth president of Goucher College (MD) in 2001. Previously, he was director of the Voice of America, dean of the School of Communication at American University (DC), and host of several programs on National Public Radio, including the award-winning “All Things Considered.” |
10:45–11:15 a.m. • Beverage Break
11:15 a.m.–12:30 p.m. • Understanding Daily Newspapers
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Elizabeth Bernstein has been a reporter for Wall Street Journal for eight years. Since 2006, she has covered consumer health, focusing primarily on mental health. She has also written extensively about teen and college student health issues. |
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Mary Beth Marklein has covered higher education for USA Today since 1997. She also blogs for the paper. Marklein has written freelance articles for the San Francisco Chronicle and Baltimore Sun and has taught journalism for ten years at American University. |
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Kevin Merida, national editor at the Washington Post, has been a political reporter, a feature writer for its “Style” section, and a columnist for the Sunday magazine. He recently published a book on Supreme Court Justice Clarence Thomas. |
12:30 p.m. • Adjourn





