The 2010 College Media Conference will be cohosted by the Council of Independent Colleges (CIC) and the American Association of State Colleges and Universities (AASCU). CIC and AASCU are two leading higher education organizations committed to serving the independent and state sectors of higher education, respectively.
About the Conference
As campus public relations and communications professionals, we are all well aware that the media landscape is changing drastically — traditional and highly-regarded publications are folding, well-respected journalists are moving to new publications or losing their jobs altogether, and new social media outlets are proliferating at break-neck speed. This 24th annual conference, with the theme of “How to Negotiate the Changing Media Landscape,” will help you navigate this new media landscape in order to obtain publicity for your campus; help you keep track of the higher education journalists you need to contact; and help you tap into the blogosphere or use Twitter or Facebook to attract media coverage. Reporters and editors will participate in panel discussions and explain how colleges and universities can interact effectively with them as they report on higher education issues. In addition, the conference features panel discussions by college and university public relations professionals who share best practices and approaches to publicizing campus activities and pitching stories to the media. Networking with colleagues in communications, marketing, and media and public relations from around the country is one of the major benefits of the conference.
"Meet the (Higher Ed) Press"...and Preconference on Social Media, Blogs, and Webzines
A new highlight of the conference will be a set of concurrent sessions, “Meet the (Higher Ed) Press,” featuring in-depth discussions with several reporters and editors from the two major higher education publications, The Chronicle of Higher Education and Inside Higher Ed. Attendees will have the opportunity to meet both with Chronicle editor Jeff Selingo and several staff reporters and IHE editor Scott Jaschik and staff reporters. The goal of these sessions is to allow ample time for campus professionals to get to know these key journalists, delve deeply into the workings of the publications, learn what topics and features will be covered in the future, and get tips on pitching story ideas or opinion pieces.
An additional highlight is that the preconference workshop on Wednesday, June 23, will focus on social networking: “Using Social Media, Blogs, and Webzines to Publicize Your Experts.”
Download the Conference Brochure
Download a PDF of the conference brochure to print or share.
2010 College Media Conference Brochure